AMY SU
AMY SU
Hi, I'm Amy. I'm a product strategist and licensed finance professional who has spent my career at the intersection of institutional finance and the creative world. By day I manage enterprise client relationships and build AI workflows at BlackRock. Outside of that I perform with orchestras, model for global campaigns, produce events, and most recently built Creative Counsel, an AI-powered contract tool for independent creatives that reached hundreds of users within days of launch.
Portfolio Highlights
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Portfolio Highlights *
Featured on Meta’s New Asian Narrative Campaign
https://www.yeahok.cool/advertising
https://jlee.nyc/work/meta
Featured in Nike Digital, campaign available globally
Spearheaded 14 UGG digital campaigns:
-Storyboard planning
-Launch strategy
-Campaign ideation
-Shooting/Modeling/Editing
-Location scouting
-Oversaw entire end to end production
Phenotype
SHEI Magazine — Print & Digital
Plastic Studios
Stylist for Zachary Arthur digital shoot for Behind The Blinds Magazine
Fashion
Familiar with both digital & print work, capable both in front of and behind the camera
Bad Binch Tong Tong
-Financial consultant on business pitch to angel investors
-Model for debut NYFW show and E-commerce digital line
-Content Creator
As seen in..
Elle Magazine
Vogue Japan
Paper Magazine
Head of Artist Hospitality for A$AP Ferg & Louis the Child
-Directed ticket sale and marketing strategy, leading to sold out show for a 3500 person venue
-Negotiated contracts and partnerships with Apple, Yerba Mate, and more
-Drafted and negotiated legal artist contracts and riders for A$AP Ferg and Louis the Child.
Music / Production
Seasoned professional musician of over a decade, tenured in entire mozaic of music workflow including artist hospitality, music curation, experiential design, performance, and production.
Rehearsal with National Peruvian Orchestra
Orchestra:
Performed 8 full staged operas, including Tosca, under the direction of maestro Federico Cortese, conductor of the Harvard Ratcliffe Orchestra (HRO) and music director of the Boston Youth Symphony Orchestra (BYSO), and former assistant conductor of the Boston Symphony Orchestra (BSO) under Seiji Ozawa
Auditioned into the Boston Youth Symphony Orchestra as youngest member in entire orchestra, and graduated as longest tenured member of orchestra
Auditioned into the University of Michigan graduate orchestra (University Symphony Orchestra / USO) as a undergraduate freshman — 1 of 8 freshman (class of 2021) to audition into the orchestra over the two audition cycles and the only freshman to have placed in the graduate orchestra both semesters
Harvard Sanders Theatre — Ovation post one of many full staged opera performances
Other accolades include:
Principal horn for NAFME All-Eastern Orchestra (1st in competition for entire Eastern region of the USA)
Principal horn to perform at National Concert Band festival
Placed 1st for 4 of 6 years competing in Massachusetts All-State & Eastern District competitions, never placing under top 3
14x gold medalist for MICCA Solo & Ensemble, including invitational to perform at Select Honor's Concert
Soundcloud: Funky Orchard
Made with Ableton
Music Curator & Experiential Designer for DaWang NYFW pop-up
More pictures here
FRENCH HORN
Our chamber group with members of Kennedy family at the Edward M. Kennedy Senate building
Chamber:
-Sole performance for extended Kennedy family at family-only exclusive inauguration of the Edward M. Kennedy Senate building
-Sole performance for annual Kennedy family holiday party at the Wang Center
-Private performance raised $10,000 at gala auction
-Performed privately for the board of Deloitte
-Performed with founder of Guitar Hero, Eran Egozy
-Performed for Harvard 100 Most Influential Women Club
Our chamber group backstage after our performance for the Kennedy family at The Wang Center
International Performances:
Toured internationally in South America (Peru, Argentina, Uruguay) with Boston Youth Philharmonic Orchestra under the direction of Benjamin Zander, featuring solo repertoire from Inmo Yang & Elmer Churampi
Volunteered for cultural exchange with the National Peruvian Orchestra and young children starting their music journey
Performed in recording of Mahler Symphony No. 6 submitted to the Grammys
On stage in Symphony Hall with BYS and Maestro Federico Cortese before sold out concert
Our french horn section on stage in the Gran Teatro Nacional del Peru — the biggest concert hall in Peru
Business
Creating structured solutions in unstructured environments
Creative Counsel — AI-powered Contracts for Creatives
Independent creatives lose $6 billion a year to unpaid work, late payments, and handshake deals that fall apart. Creative Counsel is an AI-powered contract generator that produces professional, tailored agreements for photographers, musicians, models, videographers, and more in seconds, so creatives can focus on the work, not the follow-up.
Chief Financial Officer and co-founding member of Stu Pot Productions LLC, drove incorporation process, spearheaded business structure & GTM strategy, and more:
Built the business’s entire financial tracking system
Managed budget and regulated business investments
Drafted template for business contracts of different production packages and offerings
Clients include: Nike, Alumni of NY, Shell, Johnson & Johnson, 7th Street Burger, and more!